Club Nacional de Football
Content Creation
Production
Bringing Fans Home: The 2025 Gran Parque Central Campaign that sold 5,000 seats.
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For the 2025 season, Club Nacional de Football needed a strong push to sell seats at Gran Parque Central. We created two audiovisual pieces that captured the emotion of securing a spot in the stands. The result? Over 5,000 seats sold to members.
The pieces were entirely conceived and created by our creative team, who, in a day and a half of shooting (amidst an official match), managed to produce both productions.
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A campaign that didn’t just sell seats—it reinforced what it means to be part of Nacional.
Filmed at Gran Parque Central, the first piece takes viewers through a seamless transition of seats, as the camera moves across the stands, shifting from one butaca to another—until it stops at one, right at the feet of Carlos Gardel. On screen, the message “Tu lugar” appears, a quiet yet powerful reminder that Nacional’s history is always present, waiting for its people to take their place.
The second video took a different approach, bringing the Uruguayan football experience to life. A match day, two friends, the rituals, the passion. One arrives late, but there’s no stress—his spot is secure. Because being Nacional isn’t just about watching the game, it’s knowing you belong.
More works
More works
More works
Club Nacional de Football
Content Creation
Production
Bringing Fans Home: The 2025 Gran Parque Central Campaign that sold 5,000 seats.
//
//
For the 2025 season, Club Nacional de Football needed a strong push to sell seats at Gran Parque Central. We created two audiovisual pieces that captured the emotion of securing a spot in the stands. The result? Over 5,000 seats sold to members.
The pieces were entirely conceived and created by our creative team, who, in a day and a half of shooting (amidst an official match), managed to produce both productions.
//
//
//
A campaign that didn’t just sell seats—it reinforced what it means to be part of Nacional.
Filmed at Gran Parque Central, the first piece takes viewers through a seamless transition of seats, as the camera moves across the stands, shifting from one butaca to another—until it stops at one, right at the feet of Carlos Gardel. On screen, the message “Tu lugar” appears, a quiet yet powerful reminder that Nacional’s history is always present, waiting for its people to take their place.
The second video took a different approach, bringing the Uruguayan football experience to life. A match day, two friends, the rituals, the passion. One arrives late, but there’s no stress—his spot is secure. Because being Nacional isn’t just about watching the game, it’s knowing you belong.
More works
More works
More works
Club Nacional de Football
Content Creation
Production
Bringing Fans Home: The 2025 Gran Parque Central Campaign that sold 5,000 seats.
//
//
For the 2025 season, Club Nacional de Football needed a strong push to sell seats at Gran Parque Central. We created two audiovisual pieces that captured the emotion of securing a spot in the stands. The result? Over 5,000 seats sold to members.
The pieces were entirely conceived and created by our creative team, who, in a day and a half of shooting (amidst an official match), managed to produce both productions.
//
//
//
A campaign that didn’t just sell seats—it reinforced what it means to be part of Nacional.
Filmed at Gran Parque Central, the first piece takes viewers through a seamless transition of seats, as the camera moves across the stands, shifting from one butaca to another—until it stops at one, right at the feet of Carlos Gardel. On screen, the message “Tu lugar” appears, a quiet yet powerful reminder that Nacional’s history is always present, waiting for its people to take their place.
The second video took a different approach, bringing the Uruguayan football experience to life. A match day, two friends, the rituals, the passion. One arrives late, but there’s no stress—his spot is secure. Because being Nacional isn’t just about watching the game, it’s knowing you belong.